Social Media Consultant

Nespresso launched a small worldwide campaign aiming to promote their Lungo range of Grand Crus.

 

Work done

  • Prepared and delivered a Social Media content calendar, intended to help different local Nespresso Community Managers deliver the right message, at the right time. Content was customizable, on order to fit each market.
  • Recommended a few IRL actions connected to Social Media, in-line with the campaign mission: upgrade your morning routine.
  • Thought of various ways to redirect to content produced by the agency, such as Native advertising or Spotify morning playlists. I also produced sample answers to the community (see below).

I worked closely with teams at Lowe Strateus and at Agence One

 

sample-answers.png


#food

Ask me anything: orlando.ugo@gmail.com