Social Media Consultant

3 statements:

  • Real friends don't seem to be that connected to each other anymore. Instead, they're staring at their smartphone and are slightly connected with hundreds of friends
  • Reason number to have coffee is socialization, study shows
  • 90% of coffee brands communicate around values of selfish delight. (Just have a look at their commercials, there's always one single person enjoying a somehow mystic cup of coffee)

One mission: connecting real friends back together

 

Work done

  • Initiated Social Media presence for Nescafé France
  • Defined the Social voice, key values, conversation topics, risk management guidelines, iconography guidelines. Got this strategy approved by dozens of stakeholders.
  • Applied this strategy during campaign launch
  • Created and published content, animated the Community during the first 6 month

 

I worked closely with teams at Publicis Conseil, Facebook France, Facebook HQ, Nescafé France and the Nestlé Digital Acceleration Team

 



#fmcg

Ask me anything: orlando.ugo@gmail.com