Social Media Consultant
JouéClub launched their click and collect service. As a toy store, they wanted to advertise on it during pre-Christmas season.
- Designed the Social Media layer of this campaign:
- Created a character named "Jocelyn Le Lutin" ("Ralf the Elf"), defined his personality and tone of voice. He is "the elf next door", a bit clumsy and lazy. He is very happy about JouéClub's new service, as it makes his life easier.
- Designed the narrative process: at first, Jocelyn would speak in his own name ; once curiosity has raised amongst influencers, we would reveal his link with JouéClub
- Advised the casting agency on which kind of actor I would see embodying Jocelyn
- Recommended a few actions with influencers, to be executed by a PR consultant
- Prepared and executed a Social Media content calendar, and made the conversations happen!
I worked closely with teams at Lieu Commun and Very Good Choice
Ask me anything: email@example.com