Social Media Consultant

JouéClub launched their click and collect service. As a toy store, they wanted to advertise on it during pre-Christmas season.


Work done


  • Designed the Social Media layer of this campaign:
    • Created a character named "Jocelyn Le Lutin" ("Ralf the Elf"), defined his personality and tone of voice. He is "the elf next door", a bit clumsy and lazy. He is very happy about JouéClub's new service, as it makes his life easier.
    • Designed the narrative process: at first, Jocelyn would speak in his own name ; once curiosity has raised amongst influencers, we would reveal his link with JouéClub
    • Advised the casting agency on which kind of actor I would see embodying Jocelyn
    • Recommended a few actions with influencers, to be executed by a PR consultant
  • Prepared and executed a Social Media content calendar, and made the conversations happen!


I worked closely with teams at Lieu Commun and Very Good Choice




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