Social Media Consultant

The Fondation BNP Paribas is engaged is various climate-related projects across the world. They need to let their stakeholders know about this commitment - while raising awareness on climate change.

 Work done in 2016:

  • Defined conversation topics on the SoClim project, a sailing expedition in Antartica
  • Contextualized content from the sailing crew (reporters, filmmakers)
  • Covered the Press Conference launching the project Event with live pictures and videos

Work done in 2017:

  • Contextualized content about Umiujaq Mission: a scientific project in Northern Quebec, aiming at studying the permafrost and its impact on climate change
  • Wrote the copies (EN, FR) to go along with 8 short videos. Each of those explaining a key research project related to climate change:
    • why it matters
    • how the Fondation BNP Paribas is involved
    • and what outcome we can expect from it
  • Crafted a simple media plan, and made sure it was executed by the media-buying team 

 

I worked closely with teams at Fondation Bnp Paribas

 

#nonprofit

Ask me anything: orlando.ugo@gmail.com